Shelley Miller is a marketing professional with extensive experience in the hospitality industry.
Her work experience includes stints in The Bahamas, the United Kingdom and at home in Barbados. Shelley is currently serving as Integrated Marketing Communications Officer – Barbados for Guardian Holdings Ltd.
Her responsibilities include: assisting the Group Integrated Marketing Communications team with developing strategic marketing communications plans for company products, including advertising, promotions, PR, product launches and implementing these plans; monitoring the marketplace and informing the Group VP, IMC and responding accordingly; liaising with the Group Internal Communications Manager to design and implement strategic internal communications plans, including sales force/agent broker communications; coordinating internal and external communication activities to ensure their alignment, integration and appropriate timing; implementing Group strategic communication projects as needed; proposing customized communication plans for maximum effectiveness in the local market and providing feedback for continuous improvement; liaising with the Group Events Manager and acting as the local agent for all events at the Business Unit level ; and event coordination of all Business Unit events.
Shelley is a product of the Combermere School. She went on to earn a B.Sc. In Tourism Management (Hons) from the University of the West Indies – Centre of Hotel & Tourism Management in Nassau, The Bahamas, in 1996. She later graduated with a M.Sc. in Marketing Management from the University of Surrey, United Kingdom in 2001. The topic of her M.Sc. Dissertation was “The influence of Branding on Leisure Travelers’ Purchase Decisions for Hotel Accommodation to the Caribbean”.
Shelley hasn’t left learning behind her. From October 2011 to the present, she has been pursuing courses in Adobe Photoshop, Adobe Illustrator & Adobe InDesign at the University of the West Indies, Barbados.
At present she is also a member of the Planning Committee of the James Street/Speightstown Circuit of The Methodist Church Annual Fundraiser Committee.
Shelley lists her hobbies as dancing, jazzercise, travelling and reading.