Bridgetown, BARBADOS (December 5, 2013)
Heather Barker, Managing Director of Clearly Content Communications Inc., has earned the Accredited Business Communicator (ABC) designation of the International Association of Business Communicators (IABC), the third communications practitioner in Barbados to do so.
IABC’s accreditation programme measures the abilities and skills of a communicator, and is intended as a critical stage in a communicator’s career growth. Earning accreditation demonstrates to clients and fellow communicators that an important milestone in professional development has been attained.
Barker, who earned the accreditation in October 2013, is an established communicator of 15 years’ experience and holds a BA in Mass Communications from the University of the West Indies, Mona, Jamaica, and an MSc in Electronic Publishing from City University in London, England. She founded Clearly Content in 2004.
To meet the requirements for accreditation, Barker had to understand the goals and philosophy of organizational communication; appreciate the role of the communicator and communication in modern organizations; understand what communication can and cannot do; have the knowledge to plan, direct and implement a broad range of communication programmes; and have the skills and abilities to apply that knowledge to practical, real-life situations.
The programme consists of a rigorous testing process that identifies and recognizes the well-rounded communicator through written and oral examinations and a portfolio evaluation. Candidates meeting all requirements of the programme earn the designation “Accredited Business Communicator.” ABC after a name is a mark of professional achievement and commitment.
“Many candidates find that the accreditation process itself is highly valuable,” said Gloria Walker, ABC, FRSA, chair of the accreditation committee. “The application, preparing of their portfolio, evaluation of their strengths and weaknesses and reviewing the principles and practices is a strenuous exercise that demonstrates the candidate’s commitment to excellence.”
“We see accreditation as an integral part of IABC’s commitment to the education of its members and the development of the profession in general,” said IABC chair Robin McCasland.
Barker described the process of accreditation as rigorous yet worthwhile. “Over the course of this programme I was able to consolidate and refine the skills needed for successful communications strategies both regionally and extra-regionally. My career and Clearly Content are the better for it and I’m looking forward to the benefits that clients and their customers will derive through my attainment of this accreditation.”
Lynda Holder, President of the Barbados Chapter of the IABC, in congratulating Barker said, “We’re so excited Heather has achieved this designation because it speaks to her practical expertise in strategically planning, directing and measuring communications programmes. Furthermore it successfully demonstrates the strides which the Barbados Chapter is making in its strategy to encourage professional development thereby improving the credibility and practice of Public Relations and Communications in Barbados and across the region.”
Currently, IABC has over 1,000 accredited communicators in more than 28 countries. IABC is a network of professionals committed to improving organizational effectiveness through strategic communication. With more than 130 chapters, IABC serves 15,000 members in 80 countries.
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